AI Workshops
Not a place to learn the tools. A place to set the judgment.
What AI can do is no longer hard to find out. What's hard is deciding what to hand over, what stays a human call, and how to hold that standard inside an organization.
- 16+years in marketing, growth, founding
- 25organizations advised
- 3AI products I run myself
- EN / KOsessions in either language
Who this is for
- Leaders & executives
You've decided to bring AI in, but not where to start or what to judge it by.
- Teams
People are already using tools individually, but the team has no shared standard or way of working.
- Solopreneurs
Running things alone and wanting AI in the actual working routine, not in a demo.
What we work on
This doesn't end with a tool demo. What's left afterwards isn't a few accounts — it's a basis for the next decision.
- Of the work you do now, what to hand to AI and what stays a human call to the end
- How you'll judge output quality — telling plausible apart from correct
- Not personal tricks, but the rules and workflow a team can share
- Taking one real task and following it all the way through — your work, not a demo
- How to check what actually remained after adoption
What I'm building
What I actually do with AI is the basis for this teaching. These are live products, all designed and built by me.
All three run data pipelines, ranking and re-ranking, generated prose, and operational automation on AI. Building them means constantly finding out what actually works and what only looks like it does. Most of what we cover in a workshop comes from there.
Format and fees
- Company & team workshopsOn request
Run across several sessions, with real work applied in between and reviewed at the next one.
- Solopreneur workshopKRW 900,000
Open sessions are run through Material Memory Studio.
- AX consultingKRW 1,000,000
Not teaching — designing the actual shift in how the work gets done.
From teaching to transformation
A workshop is usually a starting point. Once a team has a standard, the next question becomes “so how do we change the way we work,” and that is no longer teaching — it's transformation design.
As the cost of building converges on zero, what remains is a marketing question: what makes this product different, and what taste and point of view are we proposing. I work on those questions from a marketer's seat.
Start with a conversation
What's needed varies a lot depending on the organization and how far along you already are. Thirty minutes is usually enough to work out which shape fits.