Leadership Coaching

Who I work with

People at inflection points — outgrowing a role, a city, an identity, or an income ceiling.

• Startup executives & founders

  Navigating scale or reinvention, and designing what comes next.

• Solopreneurs

  Refining an aligned, independent path of their own.

• Global professionals

  Crossing geographic or identity borders.

• Creatives

  Stepping into leadership or entrepreneurship.

• Multi-dimensional thinkers

  Refusing linear careers and integrating several threads at once.

The BORDER Method™

This is not surface motivation. It is courage engineered through clarity and design — six steps for moving through transition intentionally.

• BBase

  Where are you currently rooted?

• OOrientation

  What border are you approaching?

• RRupture

  What fears or fractures are surfacing?

• DDesign

  What needs to be intentionally built next?

• EEmbodiment

  How do you anchor this shift in action and environment?

• RReturn

  Who do you become on the other side?

My coaching integrates the Co-Active Coaching model, Positive Intelligence (PQ), and 16+ years across tech startup leadership, global mobility, and creative practice.

What sessions include

• Clarifying direction at a professional or geographic crossroads
• Breaking through income ceilings or psychological blocks
• Redesigning identity during major transitions
• Converting uncertainty into structured experimentation
• Building aligned systems for momentum
• Reassessing life balance, priorities, and areas needing intentional change

Each engagement is deeply individualized — but grounded in structure. Every session begins with what matters most to you in that moment.

Format and rates

Ongoing sessions are held virtually via Google Meet, in a minimum package of six — monthly or biweekly, depending on your pace. Coaching is offered in English or Korean.

• Ongoing 1:1 session$500per session · 6 minimum · virtual

  Includes access to other tiered offerings: private newsletters, resources, and tools.

• Sliding scale$250per session · with coupon code

  For early-career professionals (under 5 years) or those navigating financial constraints.

• Saboteur Discovery$50060 min · virtual · one-off

  An introductory deep dive using your Saboteur Assessment results from the PQ model.

Payment via recurring or one-time Stripe (USD), or bank transfer in KRW for Korean clients (invoice or 세금계산서 available).

In person in Seoul

Some sessions take shape as in-person studio formats at Material Memory Studio in Mullae, Seoul. In these, coaching may extend into symbolic image-making and an AI-assisted reflection print — a more tangible way to leave with the language of your crossing.

Talks and group programs

• Netflyeonga · Farewell Festival1⁠인 브랜드의 유산 — The legacy of a one-person brand2026 · a group format of the Border Crossing Session

  At the closing festival of a community that was shutting down, the Border Crossing Session — normally one to one — ran as a group. We stayed with a single question: what will you leave behind? Held in Korean.

• Trevari⁠레퍼런스 없는 커리어와 삶 — A career and a life without a reference2024 · club leader · four monthly meetings · 6–17 places

  For four months, people building their own work and life without a reference to follow met once a month. Everyone read the book and wrote a response beforehand, then talked through where they were headed. I led the club. Held in Korean.

What clients say

• “A moment of stepping back and reinterpreting myself. It was refreshing to reframe negative emotions and see myself from a new perspective.”

  Product Manager, 5 years

• “A journey of finding myself. The coach helped me gently connect the dots between my scattered thoughts, allowing me to express what I hadn't yet realized in my own words.”

  The Elephant Outside the Box

• “A refreshing conversation that brought clarity and lightness to my steps. I started with an untidy mind and left with clarity, confidence, and direction.”

  PR & Marketing Manager

• “A journey of firming up my own ground, and vividly imagining what I want to grow from it.”

  Interior designer · 6-session journey

• “A valuable hour in which I found a standard of my own — one buried so deep inside that I had never recognized it.”

  Community program planner

• “I could picture my next step far more vividly, and that gave me conviction.”

  Designer & artist

A note from Jay

I've crossed borders — geographic, professional, and internal. From startup executive to artist. From Seoul to San Francisco to the Arctic and back.

I know what it feels like to dismantle certainty and build something without reference. This work is not about comfort. It's about courage — built deliberately.