Writing elsewhere
Selected pieces written for other publications.
Kantar Worldpanel2011–2016
Consumer researcher, then APAC marketing & communications lead for Korea
- RETAIL Magazine2014PDF격변의 소비시장, '트랜스(TRANS)'로 공략한다
Special Report — 2015 consumer outlook, drawn from Kantar Worldpanel's own TRANS study.
- RETAIL Magazine2014PDF디지털 시대 소비코드 변화, '브랜딩'으로 잡아라
Biz Insight — how digitally-enabled shoppers changed brand strategy.
Soomgo2016–2020
Marketing lead → VP of Marketing → CMO (Y Combinator W17)
- Medium2024지난 5년간 마케팅 외부자문으로 23곳을 만나며 배운 것들
What five years and twenty-three organizations taught me about advising.
Blind2021–2024
Group lead, product operations (SF Bay Area)
- yozm IT2024마케팅/그로스 외부자문 활용법 ①②③
Three-part series on when and how to bring in an outside marketing advisor.
- Retail Talk2024미국 슈퍼마켓 '웨그먼스 푸드마켓'
Retail correspondent report — written and photographed on site.
At Kantar Worldpanel I wrote a retail- and shopper-trend column for RETAIL Magazine from 2013 through 2015, close to monthly — on connected platforms and IoT, private label, omnichannel, store design, and the year-ahead consumer outlook — and presented the 2016 retail keywords at the magazine's annual outlook seminar. I also wrote for the monthly IM and the Korea Chamber of Commerce and Industry. The two PDFs above are representative; Kantar hosts many of the others on its own site.