About
I’m Jihye (Jay) Lee — a Seoul-born, multi-career explorer.
At 16, I entered university. By 21, I had a master’s degree in international economics and was raising a newborn daughter.
Since then, I’ve grown as a mother, marketer, CMO, startup executive, artist, solopreneur, and coach — often all at once.
Over 14+ years, I’ve:
- Led marketing, product operations at platform startups like Soomgo, Styleshare, Blind
- Helped VC-backed startups scale as a growth advisor (Kakao Ventures, Techstars)
- Built art-tech platforms like reviewedbyartists.com
- Exhibited visual works in 9+ countries as a multidisciplinary artist
- Lived nomadically across Argentina, Mexico, Denmark, Germany, the U.S., Korea, and beyond for the past 4+ years
Now I coach others walking nonlinear paths — artists building businesses, solopreneurs in creative transition, global nomads navigating change.
🌀 Why What Matters is a space for that journey — with coaching, writing, and resources designed to help you honor what truly matters to you.
You can find me on LinkedIn for more on my work in startups and strategy, or on Instagram for glimpses of my art and nomadic life.
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